The Johnson & Johnson Global Strategic Design Office (GSDO) is an internal design team responsible for creating desirable, feasible and viable holistic end-user solutions across Johnson & Johnson’s three business segments: Consumer, Pharmaceutical, and Medical Devices. In collaboration with business partners across the global organization, GSDO applies design thinking to drive transformational innovation for the health and well-being of all who use Johnson & Johnson products and services.
We collaborated with the New York GSDO design team to create a brand management strategy and a very creative brand portal featuring guidelines, digital asset management, and other tools for Johnson & Johnson's Group of Consumer Companies. The portal architecture supports intuitively structured and permission-based, multi-channel delivery of core Johnson & Johnson brand materials and information and assets for any number of operating companies. With global reach - stakeholders across the enterprise have cost-effective, consistent, and direct access to the latest brand assets.